TOP SHOP RETAIL LAUNCH
- Store Launch
- Influencer Marketing
- PR Event Strategy
- Street Team / Gorilla Marketing
The Challenge
Drive awareness of a new store launch and encourage Topshop’s target demographic to attend the grand opening and motivate purchase.
The Approach
Implemented an experiential strategy with brand ambassadors in high traffic, targeted locations prior to the launch. Campaign involved an interactive attendee welcome activation, photo booth experience, branded giveaways, discount program to drive purchase, and massive PR push.
The Impact
Executed on strategy with the exact demographic target and 900 attendees at this one grand opening. Peer endorsement was highly accepted, in-field interactions were seamless, and influencer buzz was created within the community via PR.
