• Sponsorships & Partnership Management
  • Street Team / Gorilla Marketing
  • Mascot / Performers

The Challenge

G&F Financial Group tasked UB Marketing to grow brand awareness within their community through grassroots activations, with the goal of attracting Millennials to their company.

The Approach

Designed and activated a “Fresh Team” at sponsored local events, sports game, festivals, consisting of performers, dancers, and acrobatics to create a highly engaging and approachable environment. All elements were on brand and Brand Ambassadors educated customers on G&F and local branches.

The Impact

Throughout the campaign’s duration, the Fresh Team was present at 50 events and engaged with 98,772 people, generating 129,403 impressions. UB Marketing significantly increased brand awareness and G&F was getting tagged as the “cool” credit union year after year with UB Marketing’s support.

Be The Next Brand Activation!

Contact UB Marketing