The Ask

Haribo wanted the Haribo Bear to have a presence at Christmas Markets across Canada to represent their brand during the Christmas season.

Our Solution

UB Marketing recruited & managed teams across Canada to be present at each Christmas Market; our mascots wore the Haribo Bear costume and created magic for parents and kids, being available for hugs and photos, while our Handler gave out candy samples & delivered key messages about the Haribo brand.

The Results

Our teams successfully gave away all samples at each event while building lasting memories with families & market-goers. Feedback from both consumers and event coordinators was extremely positive and we have been requested to return for 2016.

25000
Mass Impressions
20000
Giveaways
300
Attendees In Line Up

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