The Ask

GoFetch, a website for pet services, was undergoing massive growth and desired to advertise aggressively through various avenues. Loomo Marketing approached UB Marketing for creative development and management of the experiential marketing division of the program for GoFetch’s Canadian-wide brand enhancement.

Our Solution

UBM’s creative team developed unique & exclusive ideas for Canadian-wide activations, with the goal of generating new brand awareness with lasting memories, including The Pop-Up Pupfessor, The Fuzz Run, The Travelling Fire Hydrant, Picnic-In-The-Park, Dogs of Instagram, and The Getaway (in partnership with a select airline).

The Results

Due to final budget constraints, GoFetch opted for numerous branded street teams throughout dog parks in Vancouver. Large street teams of 16 brand ambassadors flooded the dog parks in Vancouver over 2 weeks to interact with cheerful dog owners who were ecstatic to learn about GoFetch’s arrival.

12000
Number of Total Flyers Given
10
Number of Flyers per Minute
16500
Number of Impressions

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