An experiential event provides an opportunity for your brand to have face-to-face contact with your customers. The event should be tailored to help your brand achieve marketing objectives.

Whether your organization is sponsoring an event or hosting your own event for your brand, the goal should be to deliver a unique and memorable experience that fosters an emotional response. This is a powerful tactic to use as your target audience has chosen to participate in your event. They are more open to engaging with your brand and they are primed to hear your brand’s message.
Mercedes Event Production
As an experiential marketing and events agency, UB Marketing knows that each event is unique and requires careful consideration of your brands’ individual needs and objectives. We take into account your brand personality, the target audience you wish to reach, and the impression you want to leave on your audience when building your event marketing plan. Whether you are looking for help with in-field activations such as Conferences, Festivals, Golf tournaments, Conventions, Trade Shows, Community Outreach, Community Events, Sponsorship footprints, or Custom Builds, UB Marketing can help with every step of the event management process.


Experiential events can benefit your brand by:

Increasing Brand Awareness.
An experiential event evokes consumer curiosity and introduces your brand to potential new customers that may not have been aware of your products or services. It can provide a platform to present your brand’s personality and message through a channel that consumers are more receptive to.

Improving Brand Loyalty, Advocacy, and Recall.
Events provide an opportunity to give potential customers and existing customers a chance to have a tangible interaction with your brand. A successful experiential event creates a lasting impression on your target market and forges an emotional connection.

Boosting Lead Generation.
Experiential events provide an opportunity to generate interest and capture leads for follow-up later. Salespeople can connect onsite or contact information can be electronically captured on mobile devices for future campaigns.

Educating Your Customers.
Whether your product is B2B or B2C, events are an excellent opportunity to communicate the benefits of your brand and build an active understanding of your product, away from the noise of competitors.

Contact UB Marketing for your next event!    REQUEST A QUOTE